TikTok is introducing a new feature that permits them to lessen the amount of AI-made media appearing in their feeds. This initiative comes as the service revealed that it now features in excess of 1 thousand million content made with AI.
Trial and Implementation
The update is being tested over the coming weeks before a full-scale launch. This development coincides with a increase in AI-generated material, driven by recent AI video creators.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the most rapidly expanding channels on a popular video site only show AI-generated videos. A significant portion of this material is deemed mass-produced AI material, a label for inferior, bulk-generated content that is typically absurd or bizarre.
Our research shows that many people like content produced via AI tools, from digital art to educational videos, and we want to provide users the ability to see more or less of that, based on their own likes,” said a spokesperson.
AI on the Platform
The platform shared that there are now 1.3bn videos on its app identified as AI-generated. Collectively, more than 100 m pieces of content are added to the service each day, making AI content a limited part of its total content library.
Customizing Your Feed
Users will be able to reduce or increase the amount of AI content they view by accessing the topic control setting in the application and picking the AI content topic. Other topics that are already be controlled under the filter include politics, clothing, aesthetics, and movement.
AI Disclosure Rules
Its rules require content makers to tag “realistic” AI-made content, and it prohibits dangerous deepfakes of public figures or critical incidents. Any authentic-looking AI video that is without a tag can be deleted under its terms of service.
In addition, the platform will henceforth attach an “AI-made” label to content created with its own AI tools, or flagged by an collaborative effort for recognizing AI-generated material. This action is designed to deter users from seeking to evade the tagging system.
Educational Initiatives
TikTok is also introducing a $2m awareness program for professionals and organizations to develop informative material about ethical AI use. This program will assist charitable organizations focused on educating coding and technology.
Content Safety Approach
The platform has justified its moderation strategy, amid discussion over proposals to cut jobs for a large number of content moderators in the UK. TikTok is set to eliminate hundreds of positions in its content moderation division in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by machine-led review.
A trust and safety lead clarified that people-led review would continue to be important, but automated tools can protect employees by eliminating the most harmful content prior to it gets reviewed by humans. The platform stated a 76% decrease in shocking and graphic content handled by safety staff over the last 12 months due to the use of its AI tools.
It is vital to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as rapidly, which is where a extensive automated help is proving valuable process content quickly.”
